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91,9% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

98,5% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

ESSENTIAL HAIRCARE

MINU Shampoo for coloured hair

MINU Shampoo for coloured hair

Illuminating shampoo for coloured hair

Illuminating and colour protective shampoo for colour-treated hair. This gentle yet effective shampoo helps preserve vibrancy and prolongs colour intensity wash after wash. Its new chelating feature removes dulling residues, like hard water metals and minerals, which can compromise colour shine. With certified regenerative green coffee extract, it shields hair from oxidative stress that can lead to colour fading. Experience radiant looking, silky smooth hair and long-lasting vibrant colour for up to 4 weeks with use of the full routine.*

91,9% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

98,5% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

RM99.00
RM99.00
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Benefits
    • Illuminates and protects colour-treated hair;
    • Preserves colour vibrancy and intensity;
    • Gently cleanses hair;
    • Removes dulling residues, including metals and minerals from hard water;
    EFFICACY TEST

    Long-lasting colour vibrancy for up to 4 weeks* Metal chelating action: effectively removes hard water metals**

    *Instrumental test on hair locks exposed to UV light or repetitive washes, comparing results using MINU / shampoo, conditioner/mask, and milk vs. control (shampoo without colour protecting benefits). **Instrumental test on hair locks exposed to Fe, Cu, Mg, and Ca, comparing MINU / shampoo to a non-chelating placebo.

    Ingredients

    AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, SODIUM BENZOATE, GLYCOL DISTEARATE, LACTIC ACID, INULIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCO-GLUCOSIDE, MALPIGHIA GLABRA FRUIT EXTRACT / MALPIGHIA GLABRA (ACEROLA) FRUIT EXTRACT, TETRASODIUM GLUTAMATE DIACETATE, CELLULOSE, CELLULOSE GUM, TEREPHTHALYLIDENE DICAMPHOR SULFONIC ACID, BUTYLENE GLYCOL, GLYCERYL OLEATE, GLYCERYL STEARATE, COFFEA ARABICA SEED EXTRACT / COFFEA ARABICA (COFFEE) SEED EXTRACT, CITRIC ACID, SODIUM HYDROXIDE, SODIUM GLUCONATE, CI 61570 / GREEN 5, POTASSIUM SORBATE, CI 60730 / EXT. VIOLET 2, CI 19140 / YELLOW 5, LIMONENE, POGOSTEMON CABLIN OIL.

    The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
    Glossary
    12 M

    How to use

    How to get colour-protected, soft, and shiny hair with MINU shampoo?

    1. Apply to wet hair, massage and rinse thoroughly.
    2. Repeat application if needed.

    li>After shampooing, apply a conditioner or a mask formulated to help prevent color fading, reduce breakage, and deliver deep nourishment. Try MINU Conditioner or MINU Mask to protect hair color, strengthen strands and leave hair soft, vibrant, and healthy-looking.Enjoy your hair colour protected, shiny, and vibrant every day.

    Packaging component
    Bottle Mass-balance plastic PE
    Recyclable material
    Cap Mass-balance plastic PP
    Recyclable material

    • Ingredient Highlight

      This shampoo contains Regenerative Organic Certified™ green coffee extract: Sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru. It contains caffeine, caffeic acid, and ferulic acid that protect hair against damage and help keep colour vibrant, reducing fading caused by frequent washes and UV light exposure.

    • Touch and Feel

      Feels like:A rich and creamy texture that envelops the hair in a velvety lather.
      Smells like:Zesty citrus and soft florals melting into musk and patchouli for a fresh, radiant, and grounded scent.

    Application tips

    FAQ

    Since 2018 we have been mitigating part of our carbon footprint

    B Corp since 2016

    We support collecting plastic waste equivalent to our plastic packaging

    Made In Italy