We are circular

THE ECO-DESIGN CHOICES BEHIND DAVINES PACKAGING

The story of a shampoo bottle begins long before it arrives in your shower! At Davines, we study the most low-impact packaging solutions for all our products.

•  From research to production
•  Eco-design principles
•  Lightweight packaging
•  Recycled or renewable sourced materials
•  Reuse of empty packaging
•  Packaging recyclability
•  Positive impact outside of our value chain: Plastic Net-Zero
•  Reducing and balancing carbon emissions

From research to production

At Davines Village, we have a department called Packaging Research and Development that, thanks to the principles of eco-design, studies the most low-impact packaging solutions for all our products.

Only once we are satisfied with the results of our research – about environmental impact, material innovation, and industrialization efficiency – it’s possible to move on to production without compromising on quality and safety.

And our suppliers also respect our values. For example, Punto Pack – a local manufacturer from the Parma area - produces packaging in post-consumer recycled plastic. And following our example, it has also become B Corp.

Eco-design principles

How many of you have ever heard of eco-design? In Davines, eco-design became the guiding light of circular packaging development. Let’s explore together our main principles.

Lightweight packaging

Our first principle of eco-design is to use less material by designing lighter packaging. And a lighter packaging not only consumes less material, but it also translates into lower CO2eq emissions.

Among the materials allowing the lightest packaging, there is plastic, which is always better if recycled. The efforts made from 2014 to 2022, allowed the Davines Group to avoid the use of 160 tonnes of plastic thanks to the reduction of the packaging weight and the elimination of unnecessary components.

Recycled or renewable sourced materials

The recycled plastic that we use for our packaging comes mainly from PET plastic bottles: we are sure that they dream to become one of our shampoos!

Remember that the second fundamental eco-design principle we keep in mind is the use of circular materials, recycled or coming from renewable sources. Especially when speaking about plastic, the use of recycled materials becomes even more important.

We monitor all the packaging materials of the products manufactured at Davines Village, and we are happy to share that - from 2014 to 2022 – we reduced the share of virgin fossil plastic by more than 60%, using indeed recycled and bio-based plastic.

Reuse of empty packaging

One of the most interesting - and unique - aspects of Davines packaging is that it can be reused for other purposes and have a second life even before recycling. For example, the packaging of Essential Haircare or Naturaltech conditioners can become beautiful pots for plants or containers for your small household items. Thanks to their minimalist and iconic design, these re-purposed pots can be the protagonists of any salon, office or house. So before doing the separate collection of Davines products, experiment with creative reusable solutions: thanks for your contribution to circularity!

Packaging recyclability

Speaking of circular packaging, recyclability is an essential aspect to consider. We are proud to say that the material of our plastic packaging is recyclable and dreams of having a new life! For example, recycled PET can be transformed into textile fibres to make beach towels, umbrellas, backpacks, games for children and much more.

Remember that your contribution in the recycling phase is essential: use the product until the last drop and check the instructions of your municipality on how to carry out a separate collection. A small gesture of attention contributes to the creation of a circular economic model.

Positive impact outside of our value chain: Plastic Net-Zero

We have shared with you what we do - starting with eco-design - to minimize the impact of our packaging. But there is even more that we do outside of our designing process, manufacturing facilities and recycling efforts.

Since 2021, we have partnered with Plastic Bank to recover ocean-bound plastic and recycle it into raw material, protecting the most vulnerable marine ecosystems and coastal communities. Since 2022, all Davines products are Plastic Net-Zero: for every plastic packaged product that we sell, an equivalent amount of plastic is be collected and removed from coastal areas in Indonesia, the Philippines and Brazil. From a circular perspective, we are reaching a 1:1 balance between the plastic we use and the plastic we remove from the environment.

The ocean-bound plastic is recycled to re-enter the global supply chain in a truly regenerative perspective for our planet and its people.

Reducing and balancing carbon emissions

A fundamental guideline that we follow, in the choice of our packaging, is the reduction of CO2 emissions and other green-house-gases to combat climate change. However, we are aware that every human activity - even the one carried out with the greatest care - has an impact on the planet. No matter how much we work hard, we are not yet able to cut all the emissions related to our packaging: but still, we can be responsible for all those that remain.

That’s why we also try to take care of the emissions we cannot yet reduce, by neutralising part of the carbon impact of our products, including the emissions related to the packaging itself. We do this by investing in reforestation projects, which are Plan Vivo certified.

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