One percent of every purchase on our website is donated to a charity for the betterment of our planet and communities.
Thank you for your contribution.
1% for the Planet is the platform
that connects businesses to
environmental non-profit
organizations to donate 1% of their
sales directly to a cause they
support.
“
The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems.
— Yvon Chouinard
1% for the Planet co-founder
An excerpt from his book "Let My
People Go Surfing"
The 1% for the Planet Movement
By Yvon Chouinard, founder of Patagonia and co-founder of 1% for the Planet.An excerpt from his book Let My People Go Surfing
"In 2001, Craig Mathews and I founded 1% for the Planet, an alliance of companies that pledged to donate at least 1% of their sales to protecting and restoring the environment. (...) We opted for 1% of sales because it is a "difficult" number, not related to the variability of profits, which distinguishes us from companies that use green marketing to promote their products. The vague statement that a company donates "a percentage of sales or profits" is meaningless. It could be a dollar or a million. The name 1% for the Planet means that we will donate at least 1%."