
B THE CHANGE
Together we can make the difference
Every individual has the potential to be a powerful force for good. So how much more powerful can we be if we work together? As we celebrate B Corp month, it’s time to share the joy of positive change and encourage each other towards a brighter future for the planet and all its people.
Purchase with purpose
March is B-Corp Month.
As a Certified B-Corp, we believe in doing our best for the world, creating a good life for all, through beauty, ethics, and sustainability.
We have rewritten our way of doing business, looking at business as a positive force capable of generating profit and at the same time creating a virtuous impact on people and the environment.
Collaboration over competition
At Davines, we believe in collaboration over competition, and in interdependence over independence. The B Corp movement is about businesses working together to affect positive change - and every one of our customers plays an important role in that. As a global population we are all connected, every action we take has an impact. If we work together, we really can make a difference.

The joy of working together
It gives us great joy to collaborate with others who share our values. One way we do this is through the B Beauty Coalition, which we launched to help improve sustainability standards in the beauty industry and which now has over 70 members.Together we are committed to sharing knowledge and best practice in order to champion a new approach to beauty. This approach prioritises the soil as much as skin, evidence as much as ego, and impact as much as performance.
Find out moreWhat is a B Corp?
B Corp is a global movement bringing together brands who believe that business can be a force for good. Today, there are over 7,500 certified B Corporations in 92 countries, covering 161 industries and employing more than 650,000 people. Across five key areas - governance, workers, community, customers and environment - we share best practice and encourage each other in our mission to create an inclusive, equitable and regenerative economic system for people and the planet.

Choose your favorites
Designed for the wellbeing of every hair type, Essential Haircare is the sustainable way to create your custom hair care routine with products made using Slow Food Presidia ingredients to contribute to the planet's biodiversity.

LOVE Smoothing Conditioner

LOVE Smoothing Shampoo

NOUNOU Conditioner

LOVE Curl Shampoo

SOLU Sea Salt Scrub Cleanser

NOUNOU Shampoo

NOUNOU Hair Mask

LOVE Curl Conditioner
Our B Corp journey
Becoming a certified B Corporation requires businesses to go through an evaluation process to quantify their sustainability efforts and ensure they’re putting their values into practice. When we gained our certification in 2016, we had a score of 99 and, when we recertified three years later in 2019, we had improved this to 117.4. And today, in 2024, we are happy to share that our new B Corp score is 123.5. Click on the link below to learn more.
Discover more
YOU. OTHERS. THE PLANET:
B THE CHANGE
Being a changemaker isn’t always easy. That’s why we want to support you, our loyal customers, as you continue on your sustainability journey, with a new B The Change campaign and a ‘gift with purpose’, created in collaboration with a fellow B Corp.



A history of sustainability and social responsibility
Ever since Davines was formed in 1983, we have believed in the power of beauty to make a difference. By making beauty more sustainable, we encourage people to take care of themselves, of the environment, and of the things they love.
As a certified B corporation since 2016, we are committed to using our business as a force for good, going beyond a focus on profits, and prioritising ethical business practices, community wellbeing, and environmental commitment.
Our B Corp journey
Becoming a B Corp is a rigorous process, with 300+ questions to answer as well as an interview. With a total of 200 points available, the minimum score for entry is 80 - the average business would achieve between 50 and 55.
- 2016: Davines certified with 99.3 points
- 2020: Recertified with 117.4 points
- 2023: Recertified with 123.5 points

Supporting you in your efforts
At Davines, we know that changing the world is a huge task, and one that can feel overwhelming, especially when we feel as though we’re facing it alone. Anxiety over climate change and social justice can make us feel powerless.
That’s why we’re here to offer a moment of self-care and relaxation. Wellbeing that not only restores you, but supports others and the planet. Because we’re about more than just beauty. We believe in going further that what is expected on this sustainability journey. And you can’t make a difference if you’re burned out. Pausing to recharge is essential, giving you renewed energy to continue your sustainability journey.
A gift with purpose
Stay tuned! This promo will start at the end of March 2025.
As you take a moment to stop and recharge, our eco heating bag is here to create a sense of calm,
helping to soothe away aches and pains.
Made in collaboration with our Italian B Corp partner, The Good Idea, it uses only natural and recycled materials,
with clay beads and no plastics.
Visit your local Davines salon this March to discover how you can receive a complimentary eco heating bag.

Eco Heating Pillow
How to use:
- For heat therapy: Place in the microwave (up to 700w) for 30 seconds, then apply where it’s needed, avoiding damaged or broken skin.
- For cold therapy: Place in the freezer (0-18C) for 60 minutes, then apply wherever you need it.
Find a salon
Find the nearest salon to receive the eco-friendly thermal bag. B The Change is an exclusive campaign for salons: to find the nearest Davines hairdresser, just enter your city or postcode and activate geolocation.
Be part of the change
By choosing to buy from B Corps like Davines and others, you are joining the movement to make business a force for good. Just remember to take care of yourself as well as taking care of others and the planet - by looking after your wellbeing, you will be better able to be the change you wish to see in this world.