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96,3% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

78,5% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

ESSENTIAL HAIRCARE

LOVE SMOOTHING Serum

LOVE SMOOTHING Serum

Smoothing heat protectant serum for frizzy hair

Hydrating smoothing serum for thick and coarse frizzy hair. This lightweight leave-on serum gives long-lasting frizz protection with light control and locks in moisture for hair soft, shiny, and visibly smoother. Perfect for taming flyaways and managing unruly strands for a polished and manageable feel. With certified regenerative apple pulp extract, it is rich in carbohydrates that lock in moisture. Provides heat protection up to 230°C (446°F), makes hair 2 times smoother, and frizz-free for up to 72 hours.*

96,3% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

78,5% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

RM130.00
RM130.00
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Benefits
    • Delivers long-lasting frizz control;
    • Heat protection up to 230°C (446 °F);
    • Offers light control;
    • Locks in moisture, leaving hair soft and shiny;
    • Tames flyaways and unruly strands;
    EFFICACY TEST

    Up to 2,4 times smoother hair after one use* Up to 72 hours of long-lasting anti-frizz effect* Up to 10 times more hydrated hair** Heat protection up to 230°C (446 °F)

    *Instrumental tests on hair locks treated with LOVE SMOOTHING / shampoo, mask and serum. Smoothness measured as reduction in surface area vs. untreated hair. **Instrumental test on hair locks treated with LOVE SMOOTHING / shampoo, mask and serum vs. untreated hair.

    Ingredients

    AQUA / WATER / EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, GLYCERIN, ORBIGNYA OLEIFERA SEED OIL, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, BEHENTRIMONIUM METHOSULFATE, BENZOTRIAZOLYL DODECYL P-CRESOL, BENZYL ALCOHOL, POLYGLYCERYL-2 STEARATE, SIMMONDSIA CHINENSIS SEED OIL / SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, CETRIMONIUM CHLORIDE, GLYCERYL STEARATE, SCLEROTIUM GUM, SODIUM GLUCONATE, STEARYL ALCOHOL, SODIUM BENZOATE, CITRIC ACID, OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE, PYRUS MALUS FRUIT EXTRACT / PYRUS MALUS (APPLE) FRUIT EXTRACT, CAPRYLYL GLYCOL, CAPRYLHYDROXAMIC ACID, CI 60730 / EXT. VIOLET 2, POTASSIUM SORBATE, CI 19140 / YELLOW 5, LINALYL ACETATE, LIMONENE, HEXYL CINNAMAL, CITRUS AURANTIUM PEEL OIL, CITRUS AURANTIUM BERGAMIA PEEL OIL/CITRUS AURANTIUM BERGAMIA (BERGAMOT) PEEL OIL, TERPINEOL, CITRAL, MENTHOL, CITRONELLOL, LINALOOL, PINENE, COUMARIN, LAVANDULA OIL/EXTRACT, TERPINOLENE.

    The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
    Glossary
    12 M

    How to use

    How to get frizz-free, controlled, and heat-protected hair with LOVE SMOOTHING serum?

    1. Apply evenly 7 to 15 pumps to towel-dried hair from roots to ends, dividing the hair into sections. /li>
    2. Do not rinse./li>
    3. Comb through, and proceed with the blow-dry./li>

    Enjoy hair that’s frizz-free, protected from heat, and perfectly controlled.

    Packaging component
    Pump Virgin plastic PP
    Recyclable material
    Bottle Mass-balance plastic PE
    Recyclable material

    • Ingredient Highlight

      This hair serum contains Regenerative Organic Certified™ apple pulp extract: Sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that lock in moisture and smooth hair, reducing frizz, while antioxidants protect hair and keep it healthy.

    • Touch and Feel

      Feels like:A smooth, flowing cream that spreads evenly with a supple, velvety feel.
      Smells like:Zesty citrus and delicate florals, unfolding into a smooth musky base.

    Application tips

    FAQ

    Since 2018 we have been mitigating part of our carbon footprint

    B Corp since 2016

    We support collecting plastic waste equivalent to our plastic packaging

    Made In Italy