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90,6% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

98,4% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

ESSENTIAL HAIRCARE

LOVE CURL Shampoo for curls and waves

LOVE CURL Shampoo for curls and waves

Curl-enhancing shampoo for curly hair

Curl-enhancing moisturizing shampoo for wavy and curly hair. This gentle cleanser hydrates and preps hair for further treatments. It enhances the natural elasticity of curls, leaving them bouncy, soft, and shiny. With certified regenerative baobab pulp, it has carbohydrates to lock in moisture. Get healthier looking curly hair, that is ready for styling. For 11 times more hydrated hair*, and up to 72 hours of long-lasting anti-frizz effect*.

90,6% Naturally origin ingredients

We consider an ingredient natural if it's 100% natural without any synthetic portion.

98,4% Biodegradable ingredients

Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.

Vegan friendly

This product does not contain any ingredients of animal origin.

RM99.00
RM99.00
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Benefits
    • Gently cleanses and hydrates wavy and curly hair;
    • Enhances elasticity, softness, and shine;
    • Leaves curls elastic and bouncy;
    EFFICACY TEST

    Up to 11 times more hydrated hair* Enhances hair elasticity by 24,6%* Up to 72 hours of long-lasting anti-frizz effect*

    *Instrumental test on hair locks treated with LOVE CURL / shampoo, conditioner and enhancing milk vs. untreated hair.

    Ingredients

    AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, SODIUM LAUROYL METHYL ISETHIONATE, ALOE BARBADENSIS LEAF JUICE, SODIUM METHYL COCOYL TAURATE, SODIUM COCOYL ALANINATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, GLYCERIN, BENZYL ALCOHOL, SODIUM BENZOATE, GLYCOL DISTEARATE, SODIUM GLUCONATE, INULIN, SALICYLIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, BUTYLENE GLYCOL, COCO-GLUCOSIDE, LACTIC ACID, CELLULOSE, CELLULOSE GUM, ADANSONIA DIGITATA PULP EXTRACT, GLYCERYL OLEATE, GLYCERYL STEARATE, TRIHEPTANOIN, COCO-CAPRYLATE/CAPRATE, CITRIC ACID, DILINOLEIC ACID/BUTANEDIOL COPOLYMER, POTASSIUM SORBATE, CASTOR OIL/IPDI COPOLYMER, LIMONENE, LINALYL ACETATE, CITRUS AURANTIUM FLOWER OIL, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, TERPINEOL, JUNIPERUS VIRGINIANA OIL.

    The product information listed here might be subject to change. Always refer to the product packaging for the most up to date ingredient list.
    Glossary
    12 M

    How to use

    How to get soft, hydrated, and elastic curls with LOVE CURL shampoo?

    1. Apply this hydrating shampoo to wet hair, massage and rinse thoroughly.
    2. Repeat application if needed.
    3. After shampooing, you can also apply a conditioner or mask for curly hair to complete your hair care routine. Try LOVE CURL Conditioner or LOVE CURL Mask to take care of your curls and pamper them.

    Enjoy hair that’s bouncy, nourished, and irresistibly soft.

    Packaging component
    Bottle Mass-balance plastic PE
    Recyclable material
    Cap Mass-balance plastic PP
    Recyclable material

    • Ingredient Highlight

      This shampoo contains Regenerative Organic Certified™ baobab pulp extract: Sourced from Mrs. Ouattara Abiba women association in Banfora, Burkina Faso. This ingredient contains carbohydrates to lock in moisture and antioxidants that protect hair and keep it healthy.

    • Touch and Feel

      Feels like:A rich and creamy texture that envelops the hair in a velvety lather.
      Smells like:Fresh fig and lime unfolding into luminous florals and grapefruit, settling into a smooth blend of musk and ambergris.

    Application tips

    FAQ

    Since 2018 we have been mitigating part of our carbon footprint

    B Corp since 2016

    We support collecting plastic waste equivalent to our plastic packaging

    Made In Italy