Our formulative philosophy

Davines was born as a research and development laboratory, always following a formulation philosophy inspired by innovation criteria, aimed at ensuring the maximum of both sustainability and performance.

 For this reason we prefer ingredients obtained from renewable and eco-sustainable sources, whose origins are traceable; of natural origin, biological or eco-certified, biodegradable and those that allow us to respect and encourage biodiversity.

 We pay the utmost attention to the origin of the ingredients, to their quality and purity. Rigorous tests, both internal and independent, conducted in collaboration with international Universities and research centers, guarantee their effectiveness.

Palm Oil, our opinion

Among natural ingredients, palm oil is the ideal base for gentle and performing surfactants. But how can one make sure that this raw material is produced in a sustainable way? Davines buys preferably palm oil that is obtained respecting the environment and local communities.

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Surfactant from olive oil

Gentle and sustainable, the new surfactant developed by Davines is made from olive oil. A product of the Mediterranean tradition through which we also protect biodiversity.

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Davines naturalness criterion

Davines only defines as "natural" those ingredients whose molecular structure is 100% of natural origin. Not all brands are so restrictive. Let’s find out what the naturalness criteria normally used are and why Davines has decided to create its own.

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Animal Well-Being

We do not test our products on animals, nor do we ask others to test either our products or ingredients on animals. Animal testing does not align with our values.

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Sustainable Packaging

1. The packaging is designed considering the goal to abandon the use of virgin materials coming from fossil fuel, and to ensure their recycling at the end of life.

2. While it's necessary to contain, preserve and protect the product, it must also have a minimal impact on the environment.

3. At Davines we aim to use the bare minimum quantity of material necessary to maintain the correct functionality of the packaging.

4. We prioritize the use of only primary packaging to avoid further external packaging, but if necessary, we choose either recycled and recyclable or compostable options.

5. We try to choose mono-material packaging that is easily separable for collection and recycling.

6. Working with our packaging suppliers we require only high quality solutions to reduce waste.

Plastic packaging

The polymers we use have different characteristics. It is necessary to satisfy the most complex requirements of products contained and the designer's idea. They all have the advantage of being recyclable.

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Packaging Awards for Environmental Sustainability

Our commitment to designing packaging according to the Circular Economy principles has been promoted thanks to CONAI and Oscar dell’Imballaggio awards.

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Davines products are formulated only with ingredients that are considered safe for the final consumer and the environment.

Are Davines products safe?
All Davines products are formulated following the strict rules of the European Community and contain just ingredients that are classified safe for the final consumer and the environment.

We select excellent ingredients, choosing them with respect for local biodiversity and favouring the ones which are of natural origin, eco-certified or organic.

Caper From Salina

The extract of Buds of Salina Caper is rich in quercetin, a polyphenol with strong anti-oxidant action, very effective in coloured hair protection.