

The Present Time: 3 new looks by Tom Connell
The latest collection from Davines Hair Art Director Tom Connell blends colour, cut and styling to celebrate The Present Time, our new demi-permanent hair colour line.
The world moves fast, and you want a look that moves with it. A look that captures you in the moment - your personality, your mood, your energy - inspired by the here and now. Maybe you’ll change it again soon. No matter. Take a breath, and together let’s honour The Present Time.

Colour Graduation Tarnished Olive
Make a subtle statement with this graduated colour choice that starts just the right side of green up front, then deepens and darkens as it moves back over the head and towards the neck. The short, layered cut is designed to highlight the natural shape of your head, with structure and function softened for a touch of cute. So attainable. So you.
Maintain your look at home
- Essential MINU Shampoo, created specifically for coloured hair and designed to hydrate, protect and add shine.
- Essential MINU Conditioner or, if you need deep nourishment to revitalize your hair, choose Essential MINU Hair Mask.

Offset Blonde
Offset blonde and chocolate tones. Diagonal partings.Texture in asymmetrical areas. Separately, they might sound discordant. Butthis clever look brings the individual elements together to create a completeand cohesive style, achieving a pleasing sense of balance that just feelsright. It’s all about creativity. Trust your intuition.
Maintain your look at home
- NaturalTech Replumping Shampoo to gently cleanse while adding elasticity, hydration and protection, particularly for fine hair.
- NaturalTech Replumping Conditioner, working alongside the shampoo to further replenish and protect while improving compatibility.

A Holiday in Reverse
When you get home from a break in the sun, you’ll have a natural holiday look - darker at the roots, lighter at the tips.
But what about if you reverse it? This eye-catching look is bright inside without being shocking, cool blonde roots darkening seamlessly to pearlescent ends. The cut itself is designed to elongate the neck and make your cheekbones pop. Do something different. It suits you.
Maintain your look at home
- Use your favourite products from the Heart of Glass range, our dedicated collection for supporting and protecting all types of blonde hair, whether natural, bleached, lightened or dyed.
Why choose The Present Time?
The Present Time is our new ammonia-free demi-permanent alkaline colour line designed to deliver low commitment, true-to-tone colour faster.
With sustainable formulas and innovative Biomimetic Hair Restoring Technology, it offers gentle yet comprehensive coverage, reflective shine and dimensional results. What’s more, it’s designed to protect your hair from the damage usually associated with using a demi-permanent colour.

Time for a new look?
Speak to your Davines salon expert about how to achieve low commitment colour using The Present Time.
Are you a hairdresser or salon owner?
Register on the Davines Professionals site to access more technical information, step-by-step ‘how to’ instructions, and The Present Time guidance and inspiration video resources.









