We are committed to taking climate action by deeply
integrating beauty and regenerative organic
agriculture to heal our planet’s soil.
We can grow beyond ourselves with the beauty we create, with every purposeful step we take. For Earth Month we collaborated with dancer and choreographer Fanny Sage to interpret Grow Beautiful, our mantra for balancing environmental regeneration with personal growth, and for showing that even the smallest of actions can have positive impacts everywhere.
your choices with you
This is not just a cotton tote. The Grow Beautiful bag is our regeneration manifesto for climate action, crafted to bring everyone together through beauty for the planet.
Discover how to get the bag in your favourite salon or online.
Thanks to your purchase, we have been able to contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture.
Regenerative Organic Certified® cotton
Naturally rain-fed cotton
Ethically cultivated & crafted in India
Carbon Neutral from the field to our warehouse*
*The CO2 emissions generated by raw materials, production, packaging, transport are neutralized through the reforestation project Degraded Land
Reforestation in India.
of Regenerative Organic Agriculture
Minimum soil disturbance
Rotation and cover crops
Welcome to EROC
the European Regenerative Organic Center
Our 16-hectare research center dedicated to regenerative organic farming here in Parma, Italy.Play Video
In 2021, we announced a pioneering initiative in collaboration with Rodale Institute: the foundation of EROC, in the backyard of the Davines Group Village in Parma. Its 16-hectares are dedicated to research around regenerative organic agriculture, with a focus on soil biodiversity and carbon sequestration, as well as farming education and consumer communications. This project is feeding our commitment to grow the regenerative organic movement while having a direct impact on our own supply chain.
We Sustain Beauty
Our socio-environmental campaign
In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.
Hair and body wash with Activist® ingredients grown according to the ROA principles.
Lifestyle tote bag, made of regenerative organic certified cotton.
Stay tuned for what’s coming next.
Sustainability blog & reports
Why does being a B Corp set us apart?
We take part part in our higher environmental and social satiability beards.
Our 12 green resolutions for 2022
Discover our intentions to live in a more sustainable and supportive way.
Sustainability report 2020/2021
Improved sustainability is only achievable through transparency.
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