How do we begin to grow a different future now?
We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.
How do we begin to grow a different future now?
We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.
/ Grow Beautiful
Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.
CHOOSE /
with purpose
Our limited-edition hair & body wash bar stands for the many benefits of regenerative organic agriculture. A manifesto in product form, it’s Earth-first design is 99.7% biodegradable and packaged in 100% recyclable paper to use at home or anywhere life takes you. With regenerative organic white yarrow extract cultivated at the European Regenerative Organic Center in Parma, Italy.
Discover it in your favorite salon:
Since the first edition, we have been able to contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture.
With regenerative organic white yarrow extract
Hydrating on hair and softening on skin
Made in Italy
Vegan friendly
Meet the scientists:
Nature and chemistry
Focusing on regenerative organic white yarrow – our activist® ingredient – R&D Director, Eve Merinville and medicinal plant expert Simon Jackson take us on a botanical journey through the Davines Group Village from the Scientific Garden to our in-house lab.
Play videoThe principles
of Regenerative Organic Agriculture
Minimum soil disturbance
Bi12odiversity safeguard
Rotation and cover crops
No chemicals
Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients. In 2023, for the first time, we cultivated a regenerative organic ingredient here destined for a new product, tracing it’s path from soil to science to you.
This field, this regenerative movement, comes down to the harmony of soil, science and the farmers we ask to embrace tried-and-true old ways, modernized today.
We Sustain Beauty
Our socio-environmental campaign
In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.
2022
Hair and body wash with Activist® ingredients grown according to the ROA principles.
2023
Lifestyle tote bag, made of regenerative organic certified cotton.
2024
Hair and body soap bar, with Achillea Millefolium Extract grown according to the ROA principles.
Sustainability blog & reports
Dive deeper into our sustainability efforts
B THE CHANGE 2024
Choosing the best shampoo for all hair types
