Skip to content
🚛Enjoy Free Shipping with a min. spend of RM100 (was RM300)!
Shop Stress-Free: 🛍️Explore 3 Types of Buy Now, Pay Later Options
🌟Shop with Rewards & Benefits: Get your FREE Shampoo Now!
🎁Get 2 free sachets with every order!
 
 

How do we begin to grow a different future now?

We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.

How do we begin to grow a different future now?

We are committed to taking climate action by deeply integrating beauty and regenerative organic agriculture to heal our planet’s soil.

foto_blocco_1_2000x__PID:a1c546ce-82e1-4134-9039-1e6c8f9ef7c5

/ Grow Beautiful

Beauty grows unseen, from the tiniest of elements to the biggest. It grows in Nature and in our nature, too. Grow Beautiful is our call and an invitation to balance environmental regeneration with our own personal growth, to help regenerate the Earth with the choices we make and be regenerated and flourish in return.

CHOOSE /

with purpose

Our limited-edition hair & body wash bar stands for the many benefits of regenerative organic agriculture. A manifesto in product form, it’s Earth-first design is 99.7% biodegradable and packaged in 100% recyclable paper to use at home or anywhere life takes you. With regenerative organic white yarrow extract cultivated at the European Regenerative Organic Center in Parma, Italy.

Discover it in your favorite salon:

Find store

Since the first edition, we have been able to contribute €50.000 to the Rodale Institute to support their work with regenerative organic agriculture.

wsb_3_slider_image_background__PID:218621ca-abd5-4c13-bcd2-1d900d138032
1t6a9138_desat_2000x__PID:21caabd5-1c13-4cd2-9d90-0d138032fa50
dsc_0142desat_2000x__PID:abd51c13-7cd2-4d90-8d13-8032fa5077ab
dsc_0412_2000x__PID:1c137cd2-1d90-4d13-8032-fa5077abc87c
1t6a9987_2000x__PID:138032fa-5077-4bc8-bcb7-364ef1cb99fe

With regenerative organic white yarrow extract

Hydrating on hair and softening on skin

Made in Italy

Vegan friendly

Meet the scientists:

Nature and chemistry

Focusing on regenerative organic white yarrow – our activist® ingredient – R&D Director, Eve Merinville and medicinal plant expert Simon Jackson take us on a botanical journey through the Davines Group Village from the Scientific Garden to our in-house lab.

Play video

The principles

of Regenerative Organic Agriculture

minimum_soil_disturbance_3000x2000__PID:d2dac247-6dc2-4ea4-9a3a-a70f3c77d39f

Minimum soil disturbance

biodiversity_3000x2000__PID:c2476dc2-4ea4-4a3a-a70f-3c77d39f2677

Bi12odiversity safeguard

rotation_3000x2000__PID:6dc24ea4-1a3a-470f-bc77-d39f2677706d

Rotation and cover crops

no_chemicals_3000x2000__PID:4ea41a3a-a70f-4c77-939f-2677706d181f

No chemicals

Welcome to EROC

the European Regenerative Organic Center

Play video

Founded in 2021, the first European Regenerative Organic Center (EROC) – a partnership between Davines Group and Rodale Institute – is a research and training hub on 17 hectares that carries out cutting-edge work to quantify the benefits of regenerative organic agriculture while enriching the beauty industry’s supply chain of activist® ingredients. In 2023, for the first time, we cultivated a regenerative organic ingredient here destined for a new product, tracing it’s path from soil to science to you.

This field, this regenerative movement, comes down to the harmony of soil, science and the farmers we ask to embrace tried-and-true old ways, modernized today.

dsc1279_gallery_farmers_1_800x__PID:fafbd4dc-8ba4-4ce9-90da-bdec0c1fc0e7
dsc0936_gallery_farmers_2_800x__PID:d4dc8ba4-5ce9-40da-bdec-0c1fc0e7e9a9
1t6a9542_gallery_farmers_3_800x__PID:8ba45ce9-90da-4dec-8c1f-c0e7e9a9d9c8

We Sustain Beauty

Our socio-environmental campaign

In 2021, we launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture.

2022

shampoo_3000x2000__PID:93358082-75e9-4b5d-bd55-5a137e2389e2

Hair and body wash with Activist® ingredients grown according to the ROA principles.

2023

bag_3000x2000__PID:808275e9-1b5d-4d55-9a13-7e2389e229d7

Lifestyle tote bag, made of regenerative organic certified cotton.

2024

1t6a9138_desat_3000x2000__PID:75e91b5d-3d55-4a13-be23-89e229d7a489

Hair and body soap bar, with Achillea Millefolium Extract grown according to the ROA principles.

download.png__PID:d7a4891f-54aa-4184-836d-e6182d6e2007

Sustainability blog & reports

Dive deeper into our sustainability efforts

B THE CHANGE 2024

B THE CHANGE 2024

Mar 11, 2024 Davines Malaysia