Trip to Italy, with Essential Haircare
PRODUCTS STORIES
Help us rescue typical plant species that are at risk of extinction! In all Essential Haircare products you will find an active ingredient from an Italian Slow Food Presidium.
To celebrate April, the Month of Earth, we decided to tell you a story of positive impact and protection of biodiversity. It is the story of Essential Haircare, Davines product line that takes care of your hair and of the Earth at the same time.
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Every Essential Haircare product contains an active ingredient from an Italian Slow Food Presidium.
Families of Italian farmers carry out with passion these small traditional cultivations - such as the Fiaschetto Tomato from Brindisi or the Caper from Salina - and they are in the front line to protect biodiversity. We have decided to thank these brave farmers by telling you about their daily commitment.
Fiaschetto Tomato from Carovigno
It is rich in carbohydrates and proteins, it has a strong nutritional power and contains vitamin C that is a powerful antioxidant. Moreover, it has remarkable invigorating and nourishing properties.
Product
NOUNOU Shampoo
Village
Carovigno, Puglia
Farmer
Mario Di Latte
Caper from Salina
The extract of buds of Salina capers is rich in antioxidants that are effective in protecting coloured hair.
Product
MINU Shampoo
Village
Salina, Sicilia
Farmer
Salvatore d'Amico
Minuta Olive from Ficarra
The olive tree is typical of the Mediterranean area. Its extract - rich in fatty acids and vitamins - gives nourishment and softness to the hair.
Product
LOVE Smoothing Shampoo
Village
Ficarra, Sicilia
Farmer
Carmelo Messina
Almond from Noto
Extract rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus. It is elasticizing, volumizing, moisturizing and nourishing.
Product
LOVE CURL Shampoo
Village
Noto, Sicilia
Farmer
Famiglia Assenza
Cartucciaru Melon from Paceco
The extract of this yellow melon is rich in water, vitamins and mineral salts, it gives lengthy hydration.
Product
MOMO Shampoo
Village
Paceco, Sicilia
Farmer
Francesca Simonte
Lentil from Villalba
Lentil extract is rich in serine and glutamic acid, it is ideal to nourish and repair hair.
Product
MELU Shampoo
Village
Villalba, Caltanissetta
Farmer
Francesco Di Gèsu
Red Celery from Orbassano
Extract rich in mineral salts such as sodium, potassium and calcium. It has a remineralising action on hair.
Product
DEDE Shampoo
Village
Orbassano, Piemonte
Farmer
Giancarlo e Doriano Pozzatello
Turnip from Caprauna
It is rich in minerals (phosphorus, iron and calcium) and vitamins (A,B and C). It gives hair body and volume.
Product
VOLU Shampoo
Village
Caprauna, Piemonte
Farmer
Donatella Ferraris
Buckwheat from Valnerina
Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.
Product
SOLU Shampoo
Village
Cascia, Umbria
Farmer
Daniele Giovannoli
Sea Salt from Trapani
It is particularly rich in magnesium, potassium and microelements. Used inside the SOLU scrub, it cleanses the skin in depth thanks to a gentle exfoliating action.
Product
SOLU Sea Salt Scrub Cleanser
Village
Trapani, Sicilia
Farmer
Famiglia Culcasi
Chinotto from Savona
The extract of Chinotto is rich in vitamin C, it has a strong anti-oxidant power with a protective action on hair and skin.
Product
SU Hair & Body Wash
Village
Savona, Liguria
Farmer
Famiglia Parodi
Fiaschetto Tomato from Carovigno
It is rich in carbohydrates and proteins, it has a strong nutritional power and contains vitamin C that is a powerful antioxidant. Moreover, it has remarkable invigorating and nourishing properties.
Product
NOUNOU Shampoo
Village
Carovigno, Puglia
Farmer
Mario Di Latte
Caper from Salina
The extract of buds of Salina capers is rich in antioxidants that are effective in protecting coloured hair.
Product
MINU Shampoo
Village
Salina, Sicilia
Farmer
Salvatore d'Amico
Minuta Olive from Ficarra
The olive tree is typical of the Mediterranean area. Its extract - rich in fatty acids and vitamins - gives nourishment and softness to the hair.
Product
LOVE Smoothing Shampoo
Village
Ficarra, Sicilia
Farmer
Carmelo Messina
Almond from Noto
Extract rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus. It is elasticizing, volumizing, moisturizing and nourishing.
Product
LOVE CURL Shampoo
Village
Noto, Sicilia
Farmer
Famiglia Assenza
Cartucciaru Melon from Paceco
The extract of this yellow melon is rich in water, vitamins and mineral salts, it gives lengthy hydration.
Product
MOMO Shampoo
Village
Paceco, Sicilia
Farmer
Francesca Simonte
Lentil from Villalba
Lentil extract is rich in serine and glutamic acid, it is ideal to nourish and repair hair.
Product
MELU Shampoo
Village
Villalba, Caltanissetta
Farmer
Francesco Di Gèsu
Red Celery from Orbassano
Extract rich in mineral salts such as sodium, potassium and calcium. It has a remineralising action on hair.
Product
DEDE Shampoo
Village
Orbassano, Piemonte
Farmer
Giancarlo e Doriano Pozzatello
Turnip from Caprauna
It is rich in minerals (phosphorus, iron and calcium) and vitamins (A,B and C). It gives hair body and volume.
Product
VOLU Shampoo
Village
Caprauna, Piemonte
Farmer
Donatella Ferraris
Buckwheat from Valnerina
Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.
Product
SOLU Shampoo
Village
Cascia, Umbria
Farmer
Daniele Giovannoli
Sea Salt from Trapani
It is particularly rich in magnesium, potassium and microelements. Used inside the SOLU scrub, it cleanses the skin in depth thanks to a gentle exfoliating action.
Product
SOLU Sea Salt Scrub Cleanser
Village
Trapani, Sicilia
Farmer
Famiglia Culcasi
Chinotto from Savona
The extract of Chinotto is rich in vitamin C, it has a strong anti-oxidant power with a protective action on hair and skin.
Product
SU Hair & Body Wash
Village
Savona, Liguria
Farmer
Famiglia Parodi