Our New Anti-frizz Treatment Is the Ultimate Summer Hydration Boost


 No one wants to sit by with a head of dry, frizzy hair while summer slips swiftly away. Thankfully, with our new in salon treatment, you can hang on to healthy locks all season long.

With the sun, sweat, and heat bringing constant stress to your strands, it’s normal to see an uptick in dryness, frizz, and damage in the summer. For some — especially for blondes — the hair colour might even change due to sun exposure, salt water, or chlorine: external factors that strip hair of its natural oils and cause the cuticles to break. But Davines can help you have the healthiest summer hair ever, thanks to a new hydrating in-salon treatment. TheLOVE Smoothing andHeart of Glass ranges will help you maintain compact, nourished, hydrated and protected tresses even in harsh summer conditions. Here's how.

• Step-by-Step Anti-frizz Ritual for all Hair Types
• What Causes Frizzy Hair?
• Why Is Your Hair Frizzier in the Summer?
• Extra Hydration and Frizz Control for Blondes
• Smoothing Haircare Products
• Anti-frizz FAQs

Step-by-Step Anti-frizz Ritual for all Hair Types

Ready to keep hair hydrated, protected, and smooth for a healthy look all summer? Ask your Davines hairdresser about our new Smoothing and Anti-frizz Ritual. Here’s what it entails.

#1 - Shampoo


The ritual begins with cleansing, the most essential step in any hair treatment. The gentle and hydrating LOVE Smoothing Shampoo , enriched with Minuta olive extract, helps to seal the cuticles and combat unwanted frizz.

Time: 1-2 minutes

#2 - Mask


Even a gentle cleanse can leave your hair prone to absorbing humidity if it isn’t followed by some sort of conditioning treatment. To fully protect it, our hairdressers will comb the LOVE Smoothing Instant Mask into your wet hair, allowing it to soak for only 30 seconds before rinsing with warm water.

TIME: 3 minutes

#3 - Styling


The third and final step in Davines' summer ritual keeps the hair sealed and protected from environmental factors that create frizz. The LOVE Smoothing Perfector is applied evenly to towel-dried hair, then your hairdresser will finish off the treatment by styling.

TIME: 10 minutes

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What Causes Frizzy Hair?

There are three main factors that can lead to unwanted frizz: genetics, humidity, and hair damage. The structure of the hair is held together by two different chemical bonds, disulfide bonds and hydrogen bonds. Disulfide bonds are very strong and can be altered only with chemical treatments. Hydrogen bonds are weaker and can be influenced by humidity and heat — two very common climatic factors in the summer — and the rearrangement of these hydrogen bonds can lead to frizzy hair.

Why Is Your Hair Frizzier In Summer?

•  As the humidity changes, so will the structure of the hair strand. In humid conditions, moisture in the air is absorbed into the hair strands, breaking the existing hydrogen bonds and allowing the hair to swell. As a result, the hair appears less smooth and defined.

•  Curly hair tends to be more vulnerable to frizz, as it is often naturally drier than straight hair.

•  If you colour or bleach your hair, the cuticle layer may be damaged and porous. This makes your hair more prone to absorbing moisture and swelling. In addition to becoming frizzy, damaged hair is more likely to break and stick out.


Extra Hydration and Frizz Control for Blondes

Blonde or bleached hair is generally more exposed to summer factors. Book a professional consultation with your salon and ask your Davines hairdresser for an anti-frizz treatment customised for blonde hair. By combining LOVE Smoothing products and the Heart of Glass line — specifically designed to meet the needs of naturally blonde or bleached hair — you can boost hydration and prevent unwanted warm tones. These are the steps of the ritual:

•  Apply the LOVE Smoothing Shampoo and rinse.
•  If your hair is lightly bleached or treated, apply the Heart of Glass Instant Bonding Glow, then rinse again.
•  Once you’ve removed the excess water, gently comb the LOVE Smoothing Conditioner through your hair and leave on for two to five minutes. Rinse with warm water and towel dry before styling.
•  Apply LOVE Smoothing Perfector on evenly to towel-dried hair.
•  Finish by combing through the Heart of Glass Sheer Glaze, then proceed with desired styling.

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Smoothing Haircare Products

Once you complete your smoothing and hydrating ritual in the salon, it is essential that you maintain a healthy haircare routine at home. Ask your hairdresser for advice on which products best suit your hair type, or try the products below.


LOVE Smoothing Shampoo


LOVE Smoothing Conditioner


LOVE Smoothing Instant Mask


LOVE Smoothing Perfector


Instant Bonding Glow


Sheer Glaze

Anti-frizz FAQs

When should I do an anti-frizz treatment?
In the summer, when hair is most exposed to factors that create frizz. But smoothing treatments are beneficial during any season — especially if you live in a humid region or have textured hair.
What are the main causes of summer hair troubles?
During summer, hair is more exposed to humidity, sun, salt, and chlorine, which can cause it to swell up and become frizzy or tangled.

How does the LOVE Smoothing treatment reduce frizz?
Thanks to its formulation, the LOVE Smoothing line creates a protective film on the hair, preventing it from absorbing moisture from the air. The strands stay compact as the cuticles remain closed and protected.
What are the benefits of a Davines anti-frizz in-salon service?
This professional service keeps strands compact, nourished, hydrated, and protected. Both the LOVE Smoothing Perfector and the Heart of Glass Sheer Glaze offer heat protection. The Sheer Glaze also provides UV protection for when your hair is exposed to sun.

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Mar 11, 2024 Davines Malaysia


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