Get frizz-free hair with the new LOVE Smoothing

Get frizz-free hair with the new LOVE Smoothing

Dreaming of having well-behaved hair, even on humid days? All you need is the right anti-frizz treatment routine! Meet the new LOVE Smoothing.


If you dread rainy days because they end in frizzy, unruly hair, just know you're not alone. Most people will deal with frizziness at some point — aside from the hair’s natural tendency to occasionally get coarse, frizziness can also happen when hair is dehydrated and brittle.

Why does hair get frizzy?

Why does humidity make hair frizzy? The external layer of the hair is known as the cuticle, which is exposed to mechanical and chemical stress (ex. the use of heat tools or treatments), as well as the changes in the weather.

The cuticle is composed of a series of overlapping scales that can open due to these external stressors, as a result of dehydration, or even a genetic predisposition. This means the hair reflects less light and appears dull, frizzy and unruly.

When the cuticle is raised, the hair is more likely to absorb additional humidity, making the hair fiber less toned and elastic, and therefore more prone to breakage.


Get super-smooth hair in 30 seconds

The new LOVE Smoothing Instant Mask is a super-quick formula that helps tame frizzy hair for a perfectly controlled result.

It’s both effective and exceptionally fast-acting: apply it to washed and towel-dried hair, let it sit for just 30 seconds, comb and rinse thoroughly, then style as usual.

This mask can be used instead of conditioner when you need instant anti-frizz action that also guarantees extreme softness.

  • Acts in 30 seconds
  • Anti-frizz effect
  • 87% biodegradable ingredients, in accordance with the OECD method
  • 87% natural derived ingredients

Minuta Olive extract

 Along with using these products that have been formulated to make straightening easier, the secret to perfectly straight hair is keeping hair hydrated, compact, and protected from external aggressors.

LOVE Smoothing products have been created specifically for frizzy and unruly hair, and contain Sicilian Minuta Olive extract from a Slow Food Presidia.

Our Minuta Olive-derived active ingredient now performs even better, thanks to the exclusive enzymatic extraction process which, by using water instead of traditional solvents, enhances the product’s elasticizing and nourishing properties, helping it increase hair’s resistance to breaking.

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