B THE CHANGE
MARCH 2023
It's B Corp month!
March is the Month dedicated to Certified B Corporations, companies like Davines that seek a balance between profit and purpose, or we can say between economy and ethics. You can be part of the change too: if we all together choose products from sustainable companies, we foster the emergence of a more circular and regenerative economic model.
Shop consciously
When you buy Davines products, you are buying from a B Corp.
How is our Planet?
We are aware that we live in a globally interconnected system and are therefore dependent on each other. These could be the premises for collective prosperity and instead we are violating the equilibria that have always governed life on the planet. It is therefore time to join forces and change our way of being in the world. An ambitious goal, to be achieved with everyone's effort.
Let's change together
B the Change aims to inspire conscious purchasing choices: if we all together choose products from sustainable companies, we will foster a more circular and regenerative economic model. March celebrates B Corporations, companies that work sustainably to give back more value to the environment and society than they absorb. Davines has been a B Corp since 2016 and has selected a few that have made a special dynamic available to those who join the campaign. Start buying B Corp with B the Change.
What is a B Corp?
The B Corp movement was born in the United States in 2006 - before the green wave - with an ambitious goal: help companies to find a balance between “profit” and “purpose”, i.e. between “finance” and “ethics”. B Corps are, however, for-profit companies; that is to say, they have financial as well as ethical goals. The certification is an attestation that they comply with the highest environmental and social sustainability standards.
Meet Essential Haircare
Essential Haircare is our hero line enriched with Slow Food Presidia ingredients to contribute to the planet's biodiversity. Also, all products are made with high percentages of natural and biodegradable ingredients that minimise their environmental impact.
Davines as a B Corp
To become a Certified B Corporation, companies are required to pass a true admission test, in which they quantify their impact on the planet and its people. Davines first obtained the B Corp certification in 2016, with a score of 99. Three years later, it was re-certified, having managed to improve its score to 117.4.